A new Burger King advert, which was intended to promote the company’s signature sandwich the “Whopper” has backfired in dramatic style.
The TV commercial begins with a Burger King employee holding a Whopper saying “You’re watching a 15-second Burger King ad, which is unfortunately not enough time to explain all the fresh ingredients in the Whopper sandwich.
“But I’ve got an idea.
“OK, Google, what is the Whopper burger?”
The query sends a voice activated question to Google Home Assistant, initiating the device to search for Whopper on Google and read the data back to the user.
But the key here is – the data comes from Wikipedia and as we all know, anyone can update the web based encyclopedia.
Responses were not what Burger King was expecting following a pranksters editing skills.
When Google returned the ingredients it mentioned such appetising nutritional foodstuffs as “toe nail clippings” and “rat meat”, which is not very endearing to the fast food chain.
A Burger King spokesman said the chain “saw an opportunity to do something exciting with the emerging technology of intelligent personal assistant devices”.
It would seem that Burger King’s advertising campaigns require some radical rethinking.