Foodpanda goes pink!
You might have been a little taken aback of recent if you ordered via the popular food delivery app Foodpanada opening your door expecting to see a man in an orange vest delivering your food but were instead greeted by the site of a bright pink reflective vest.
The recent change in colour of well pretty much all things Foodpanda including their app is in an effort to stand out more.
Apparently most people associate the colours orange, yellow and red with hunger hence why many restaurants decorate using those colours or use them on their menus.
According to Foodpanda’s marketing chief Monika Mikusova their reason for using the bright pink is quite simple, they want to stand out from others and said that kitting out their drivers with pink attire and even pink delivery boxes makes them more visible and improves their safety.
It’s not just their colour scheme that’s been given a makeover however the website now has a new feature, dynamic live tracking of your delivery, which updates delivery times depending on traffic conditions on a minute to minute basis.
The company said that since rolling out the changes on November 1 they have had many positive reviews with several clients actually asking to buy the drivers new shirts for themselves.
What do you think? Do you like the new colour scheme or prefer the old orange uniforms and layout?
Source : Coconuts
Content : LovePattayaThailand