Toyota’s newly appointed president Michinobu Sugata has a huge task on his hands as he attempts to revive the company following a four year slump in the market.

However that is what the presidents says he will achieve after replacing Kyoichi Tanada, who was president for the previous eight years.

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Mr Sugata said “I know I have a great team with me at TMT, who are dauntless in the face of challenges and committed to overcoming any difficulty that lies ahead.”

He explained that he planned to build on relationships with Toyota’s customers not just in Thailand but across the globe.

Toyota revealed record sales in Thailand back in 2012 selling over half a million vehicles and almost the same number in exports in 2013.

Love Pattaya would like to wish Mr Sugata, 56 the very best in his new role.

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